Video is a brilliant asset for any business website, and one great way of using it is in testimonials from current clients and customers. I advocated this to a meeting of OmniLocal Business Networking recently, and to illustrate the point got a few of attendees to record a short piece to camera explaining what they got out of Omni’s networking. Nearly everyone has a video camera in their phone which is more than adequate for the purpose, but you have to take a little extra care setting things up. As a former radio producer and sound recordist I’m absolutely passionate about sound quality, and this is where phones can let you down, so here’re a few tips…
- Microphones need to be close to the source of the sound, in this case, the mouth!
- It’s worth buying a dedicated microphone if you’re going to do a lot.
- Get the phone as close as you can to the subject, without compromising the picture too much.
- Tell the subjects to speak up!
These are the testimonials we recorded for OmniLocal Business Networking with an iPhone 5c using available light. There were no windows in the room where we shot this video, only down-lighters. They produce very strong shadows, so we used a reflector to fill them in. A large piece of white card is effective. If you have to put the lights on it’s best to get away from windows – the light should be either natural or artificial, but not both.
Make sure you can see the subject, natural light is the easiest and usually looks good. The footage below was shot in a hotel meeting room, we sat the subjects in a window and placed a reflector on the opposite side.
So far it’s been too cold to shoot anything outside, but if there’s a good background that can look, but not in direct sunlight.
“Every picture tells a story, make sure it’s the right one!”
Trevor Aston Photography and Video is based in Teddington, Richmond upon Thames in southwest London close Kingston, Twickenham and Surrey.