Stock pictures of beautiful people sitting around a table smiling, beautiful people standing around a water cooler laughing, a beautiful person, usually female wearing a telephone headset, smiling. Web picture cliches we all recognise. They’re boring, and an opportunity wasted – a better chosen image could say so much more about the business. But look at these examples below, it’s actually the same stock picture on different websites. It’s not likely that anyone will spot these because the businesses are quite different. But Google will. The web search behemoth encourages original content, so using an unoriginal picture might count against your page ranking. At the very least using the same stock picture as other websites is a form of plagiarism which can’t be disguised.
Not every budget can stretch to bespoke photography, so the use of stock pictures is only going to increase. Designers shouldn’t pick the first suitable image they find, and some reverse image searches are a good idea, to see where else they appear.
I have some stock pictures on Alamy.com, and when I get around to it, there’ll be more. It’s just really boring searching for them, quality checking, uploading and key-wording. Ok, I’m a bit lazy.
My post on taking website pictures seriously.
Here are some more posts about using stock pictures on websites…