Doing editorial photography in a care home that isn’t yet open could be a challenge. After all, it’s the residents that need to be photographed. Of course there would be real protection issues to tackle if we were photographing real residents.
Care home Caddington Grove in Dunstable was virtually ready to go and fully staffed. While the last touches were being added to the accommodation, training was being completed the marketing materials were being prepared. Graphic designer Les Copland was looking for editorial photography to illustrate brochures and for the home’s website. The owners agreed a budget for a couple of models to populate the spaces for the photo shoot, and we asked the staff to invite their older family members to volunteer as well. Not too big an ask really – sit around and chat, drink tea, eat biscuits and enjoy a set lunch. On the day we had eight people. Everyone was really nice and very willing, and I was careful not to push it too far!